Amy Goodall
The Catalytic Power of a Story 💥
Why a brand's story is the critical component for success...
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Amy Goodall
Aug 188 min read
The importance of Brand Identity for long-term business success & growth 🤩
So we all know the world is NUTS right now - it's a noisy, fast-paced and highly competitive and aggressive market, where...
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Amy Goodall
Jul 312 min read
The two essential components to building a hugely successful & sustainable fashion brand 🥰
I know the exact components to ensure your fashion brand finds it’s way into the hearts & minds of your people. It's pretty simple, there...
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Amy Goodall
Jul 216 min read
Crafting a Compelling Brand Story for Your Fashion Brand
Crafting a compelling brand story is essential for long-term success in the world of fashion.
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Amy Goodall
Jun 254 min read
The Power of Human Connection & Story-telling: a Masterclass from Taylor Swift 💃
The intention of this post is to save you time & money. But I want to start with a story, about the (suburban) legend Taylor Swift. On...
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Amy Goodall
May 283 min read
The mighty power of BRANDING SOLUTIONS; and how they drive SUCCESS 🤩
So, I'm working with a brilliant client, right now, in real time. We are in the revisions stage and things are going brilliantly. We had...
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Amy Goodall
May 205 min read
"Sustainable Fashion Brands Making a Big Impact in the Industry"
OK - the word sustainability gets chucked about a LOT, as there is sadly a lot of green-washing going on these days too. I wanted to...
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Amy Goodall
May 202 min read
"Unlocking the Power of Brand Purpose: The Key to Effective Communication"
Have you even thought deeply about your true brand purpose?? Or is it one of those sentences you've quickly written and gone, 'yeah...
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Amy Goodall
Apr 142 min read
Is your branding varied AND flexible?
If your brand shows up in several places online, and you have a couple of different 'arms' of your business (say a podcast and an online...
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Amy Goodall
Apr 124 min read
Graphic Designer vs Brand Specialist. What's the difference?
A lot of people refer to me as a graphic designer, and I kind of get why. But in fact these two disciplines are really pretty different,...
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Amy Goodall
Mar 33 min read
The magic of following your heart 💝
A few weeks ago BBC Radio 1 had a theme running through their programme about 'threads of life'. They were saying they believe that there...
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Amy Goodall
Mar 13 min read
The Power of Typography
I first wrote a version of this blog post in another lifetime (well 2018 actually, but it feels that way). These pieces are as relevant...
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