If your brand shows up in several places online, and you have a couple of different 'arms' of your business (say a podcast and an online community) - then a varied & flexible suite of branding options is your best friend to ensure your brand looks the bomb everywhere.
But it's not just about looks - it means you will always have a bit of branding to fit the space in question (i.e. website banners are a completely different animal to an Instagram profile) and so the brand communicates effectively & is legible every time.
If you're just lobbing that one same jpg version of your logo on everything then there's a good chance the right people aren't going to be super clear on how to access your magnificence or appreciate the full array of gloriousness you have to offer!
Here's a little example of a recent branding suite I worked on, to help illustrate my point:
The elements from this suite exists in reverse too, so the client has an alternative set of graphics to use on a light background. As you can see there is a good choice of marks to help communicate different messaging and to ensure that all content is clearly 'Bodhi' without just lobbing the main logo on everything!
So - as well as the more standard branding appearances (i.e. on their website & social media profiles):
They can have fun creating new merch for the internal team!
They also required some sort of clear way to differentiate the four 'verticals' of their business - so in addition to this core brand colour palette I added four extra colourways (each a nicely contrasting combination of two shades) to help them talk about these different business areas in ads and social media posts, here's an example of one of those:
So if your brand designer just handed over a couple of jpgs of one logo when you finished the project and you often find yourself in a bit of a sticky position, not managing to get your content to match the big vision you have in your head for the growth of your brand... I have GOT you my friend!
Just drop me an email and let's chat! Click here to start the conversation.