top of page
wordmark for website.png

Is your branding varied AND flexible?

Writer's picture: Amy GoodallAmy Goodall

Bodhi social miedai post mocked up on a smart phone which sits on a chair

If your brand shows up in several places online, and you have a couple of different 'arms' of your business (say a podcast and an online community) - then a varied & flexible suite of branding options is your best friend to ensure your brand looks the bomb everywhere.


But it's not just about looks - it means you will always have a bit of branding to fit the space in question (i.e. website banners are a completely different animal to an Instagram profile) and so the brand communicates effectively & is legible every time.


If you're just lobbing that one same jpg version of your logo on everything then there's a good chance the right people aren't going to be super clear on how to access your magnificence or appreciate the full array of gloriousness you have to offer!


Here's a little example of a recent branding suite I worked on, to help illustrate my point:



A suite of brand logos in neon lime on petrol background
The full branding suite for Bodhi (Bristol-based recruitment agency)

The elements from this suite exists in reverse too, so the client has an alternative set of graphics to use on a light background. As you can see there is a good choice of marks to help communicate different messaging and to ensure that all content is clearly 'Bodhi' without just lobbing the main logo on everything!


So - as well as the more standard branding appearances (i.e. on their website & social media profiles):


Bodhi branding mocked up on computer screen and smart phone
Bodhi's new branding look & feel - website & Instgram

They can have fun creating new merch for the internal team!


Bodhi branding shown mocked up on waterbottles
Bodhi branding on staff waterbottles


Bodhi 01 brand pattern shown mocked up on a smart phone case
Brand pattern on phonecase

Bodhi logo shown mocked up on staff pens
Bodhi logo on staff pens

They also required some sort of clear way to differentiate the four 'verticals' of their business - so in addition to this core brand colour palette I added four extra colourways (each a nicely contrasting combination of two shades) to help them talk about these different business areas in ads and social media posts, here's an example of one of those:



Peach & teal branding version - social media post mocked up on a smart phone
Sub-brand example for Bodhi

So if your brand designer just handed over a couple of jpgs of one logo when you finished the project and you often find yourself in a bit of a sticky position, not managing to get your content to match the big vision you have in your head for the growth of your brand... I have GOT you my friend!


Just drop me an email and let's chat! Click here to start the conversation.

1 view0 comments

Comentários


bottom of page