An urban streetwear brand based in Bristol with a touching story behind it. The Founder, Catherine Ransome has three sons, all of differing ages and sizes (for their age). Her eldest, Leo aged 13 happens to be shorter and smaller than the average 13 year old lad but of course still wants to wear cool on-trend clothing. Fed up with buying from kids H&M and cutting out the labels, they decided to launch their own brand.

Free of any sizing constraints - everything is done by colour and measurements so stigmas can be cast aside.

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I worked with Cat & Leo to design and establish the brand's visual identity and website (www.backwardsbrain.co.uk), then translated these onto their range of clothing.