I met my client Cathy Knight at Bodhi Resourcing as a fellow dance Mum, and we bonded right away over our mutual love of funky trainers!

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Quickly we realised we had a lot in common, including our love of networking and within a few months of meeting I was asked to be on the committee of the Society of Bristol Business Women.

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During our discussions it transpired that she'd just merged with Bodhi and this joining of two businesses meant that a new vision and re-brand was in order.

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Bodhi intend to be known as THE data-driven marketing talent specialists, and their odl branding wasn't strong enough to make this strong claim in the resourcing space.

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I developed an unapologetically bold look & feel for them with a sprinkle of femininity here and there, the identity rooted in their SAGE brand archetype and their genuine care for clients & candidates alike.

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The logo's icon tells the story of growth of the brand - the original logo had a Bodhi tree in it which represents 'enlightenment', so that heart-shaped leaf motif formed the foundational shape - this has been enlarged and rotated to create the letter B (for Bodhi) which is then used as a frame and watermark throughout assets.

The heart shape is not literal, but will be subconsciously understood as such - they are a business with heart who truly prioritise people & planet over profit.

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In addition to the core brand palette of petrol, neon lime & white - 4 colour combinations have also been establish to help them communicate about their four business verticals and solutions.

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They intend to disrupt in their market with their careful & considered approach to recruitment - dispelling old tropes of ruthless 'dog-eat-dog' tactics, often associated with this sector.