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One of the greatest joys in life? Colour. But not just individual colours in their own right - how they get used together. When contrasted to strategic perfection, they literally elicit & change up emotions in people, leading to brand success.
Diary of a re-brand - THE RANTY DAYS. I was told that every post had to be filtered through a ‘buyer-psychology’ framework. I was told that every post had to be ‘what’s in it for the client?’ I was told that there wer
Diary of a brand evolution; letting go & the death of hooks. You can feel stupid when you finally realise how badly change has been needed for a while. And how you’ve been lapping up too much of the wrong Kool-aid. And not following your
Ok - so we’re very lucky - because of my husband’s job, we’re in NYC, so I can absolutely max out on immersing myself in different, strange and new. Even down to the hotel decor and fittings (there’s a dinosaur in the lobby
The value of a logo... Slide 1 - iconic, epitome of Parisian chic, timeless, expensive. Slide 2 - could be off Amazon, unknown fragrance, cheap-looking, you’ll walk by and pay no attention. Slide 3 - dynamic energy, contemporary cool, athlet
Wait… the marketing flyers look odd. The colours don’t match the ones on your labels. Or the ones you’ve used on your website. Everything feels off. You’re not completely surprised though, as the local printer was so negativ
Perception is everything. If something is good and it looks good, people will perceive it to be good. If something is good, and it looks crap - people will perceive it to be crap and they won’t engage or buy. This is The Halo Effect. And th
My client’s businesses in this post look pretty different after the strategic re-brands that we did together this year: Slide 1 Emily got 5 new copywriting projects with a large digital agency that she didn’t have the confidence to appro
I wasn’t ready - and I did it anyway. Every time. Action has always been my answer to fear and discomfort. Stagnating in a privileged job? Decided to go work in the jungle. Had never run more than to catch a bus? Applied for the London Marat