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When you're launching a brand there will be eleventy billion ideas,  thoughts & priorities in your head. We'll work through a simple yet thorough process to establish the foundational brand pillars & creative strategy (including the history & the future of your brand). The result is a creative 'blue-print' for the brand - the guiding principles for everything that follows.

The way forward becomes CLEAR.

CLARITY ACHIEVED

1

Once we've started the project & completed the initial immersion (fact-finding) session you can let go of all of this whilst I work my magic. You'll have time freed up to attend to other important areas of the business such as product development, supplier liaison, marketing plans & team-building. You will always know what next steps will be, we keep closely & succinctly in touch!

Overwhelm lessens IMMEDIATELY.

MINDSPACE FREED

2

When we finish the project and the brand & visual identity have been crafted you will be left in no doubt as to how to execute brand content properly everywhere it shows up in the world. We have two options for activation - PDF guidelines & training if you're handy with content creation, or let our team create custom content for you if that's feels better & easier for you!

Brand consistency is a BREEZE.

TIME SAVED

3

You'll have a complete suite of beautiful branding graphics with which to create content that not only reflect but AMPLIFY your messaging & different products or business areas. This means your content will have so much more impact; reaching & connecting with your ideal customers' hearts & minds that much quicker. 

Brand AWARENESS in motion!

BRAND AWARENESS

4

When launching a brand, it can be overwhelming having to deal with lots of suppliers, with the tricky dilemma of 'website, copy or branding design first?' clouding decision-making. Our collaborative & flexible team of excellent experts are highly skilled in bespoke website design & copywriting - and impact is amplified when it's all done in tandem. 

Pre-ordering is possible ASAP!

DILEMMAS SOLVED

5

The simple process we guide you gently through has been refined & honed to perfection. There are just four super simple phases in our collaborative project; immersion, design, development & activation. We agree key mile-stone dates & each of those includes a video call for you to ask any questions you need to, and to give feedback.

Revision stages are MINIMISED.

ZERO JARGON OR FAFF

6

KEY PROBLEMS WE SOLVE FOR YOU:

FEATURED WORK

CLIENTS CHALLENGING THE HUGE GLOBAL BRANDS, BRINGING SOMETHING BETTER &

MORE MEANINGFUL TO THE MARKET...

Sleek minimalist logo design for premium saudi fashion brand, shown on magazine mockup

YAHYA
ALBISHRI

HIGH-END SAUDI FASHION BRAND

HI LEGEND! YOU'VE FOUND THE DESIGN AGENCY THAT'S ANYTHING BUT ORDINARY.

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DAY
TO
DOZE

KID'S SLEEPWEAR &

CLOTHING BRAND

Cool modern minimalist logo design for organic cotton face cloth brand  'Cloud Cloth' shown on packaging

CLOUD CLOTH

ORGANIC COTTON RESUABLE

FACE-CLOTH BRAND

 

MEET THE FOUNDER

 

Well HELLO. I'm Amy - I founded this agency out of an obsessive passion for designing story-infused, visual love language.

 

That is - design that brings words to life and changes lives.

And it's my MISSION to reveal the audaciously wealthy BRAND OWNER that you are. Living that boujie lifestyle meant for you - full of choice, never missing out on exciting things because you 'can't really afford it right now'.

I was put on this earth to SHIFT UP ENERGY in rooms. To catalyse ACTION, generate VISIONARY ideas and give your business LONGEVITY as a living, breathing EMOTIONAL brand.

I'm here for the truly ambitious, action-taking and committed brand owners who are dead-set serious about long-term success. I am here for the ones who will not rest until they have created the brand of their dreams. You have to be driven by an unseen force - the brand almost pulling you along behind it.

 

Work with me, and in as little as just 8 weeks - I’ll have you bouncing-off-the-walls level confident to get your brand-awareness building & sales into overdrive! 

  • Self-belief - launched like a ROCKET

  • Overwhelm - GONE

  • Comparisonitis - NONE

  • Customers - DESIRING you, ADOPTING you & falling in MAD-LOVE with you

 

Your BRAND will match the VISION in your head. And you'll be so frickin' proud of yourself for what you have created, guided by my strategy for launching the most irresistibly *CHEF'S KISS brand with rock-solid foundations for long-term success and financial security 💝

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So what IS 'story-infused visual love-language'...?

It's the entire 'look & feel' of your brand, wherever it exists (on- and offline). It's the way your brand identity and messaging is represented visually, to win the hearts & minds of your audience.

 

The following list might help:- 

  • It's your custom-designed primary logo (usually the one on your website) and a suite of sub-logos (also know as 'marks') to help differentiate your products & point your customers to what they want & need in the quickest, visual way

  • It's different versions of these logos designed to suit every space where your brand shows up

  • Your colour palette (inc. contrasting, but complimentary shades) to help your customers FEEL the way you want them to

  • Plus your brand font choices

  • And the typography rules for these - i.e. the unique & specific way those brand fonts work together with other graphics too, to AMPLIFY your brand messaging & tone, and evoke the EMOTION amongst your audience

  • It's also a suite of additional brand graphics; icons, patterns, illustrations, abstract shapes - whatever suits your brand personality and the story of it all

  • Not forgetting your particular imagery/photography style

  • But also, it's exponentially more than the sum of it's parts:- it's the whole AESTHETIC of everything, i.e. the way the creative team design everything to work beautifully together - wherever the branding shows up in the world!

It's definitely NOT a 'quick logo' & a set of templates from Canva (not if you want to be around for more than a few months, anyway 😂).

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SLEEP
THRU

BABY BRAND WITH A GSOH

FOR KNACKERED PARENTS

SUNDAY & 
SOUL

A LIFESTYLE BRAND LIGHTING UP DAYS WITH THE POWER OF COLOUR!

Lime green design that says 'Sundaying' on bright pink sweatshirt worn by beautiful black model also wearing sunglasses
IN THE WORDS OF OUR HAPPY CLIENTS:
"Amy is the creator of my brand name and visuals. Working with her was so incredibly easy and enjoyable. She nailed the brief and I couldn't be more thrilled with my branding.
 
I highly recommend working with Amy."
 
Amy Oldfield, Founder of
Body Theory by Amy
"Amy is the powerhouse behind the Neon branding. She was an absolute joy to work with and captured the agency's vibe first time round! We have so many complements on our brand and social feeds and that's all thanks to the work we did with Amy.
Highly recommend."
 
Anna Frapwell, Founder & CEO
of Neon Digital
"Amy is a Godsend - an extraordinary visual intelligence and super easy to work with. It's just lovely watching her develop our brands."
 
Dr Kate McAlpine, Pra-academic - Creating practical knowledge that enables people to thrive (Founder & CEO of Citizens 4 Change & ConnectGo)
"It makes a huge difference when you work with someone who exudes positivity and passion – something Amy has in spades. Amy & I had been ad agency colleagues and now we work together supporting local women’s charities. She’s recently been instrumental in a brand refresh project which has helped to drive some incredible commercial results. She just ‘got’ the brief. She understands how to weave emotion through her work & hit the right tone. She’s an accomplished branding designer, tenacious businesswoman and always ready to listen and learn. Work with Amy, have a joyful experience, and see the results roll in."
 
Hannah Stapley -Parker
(Agency Owner & Marketing Leader)
"The new name, helped hugely by your nudge in that direction, and your advice & words of wisdom along the way, has helped immensely to really make my messaging clear, as well as identify the three main areas of my business and having individual brand logos for each of them has also given me such confidence in 'what I offer'.
 
The goal is to work across all three areas, prompting them separately but as part of the while brand. This just wouldn't have been possible without the coherent and identifiable branding you have designed!"
 
Kate Campbell, Founder of Wonderlust - a movement to cultivate creative thinking
"Amy led our rebrand at a critical time in the life of our organisation. We were about to undertake a significant move as well as a rebrand and rename.
 
Getting the new brand right would be absolutely key. Amy spent time with us getting to know us and our values & developed a brand identity for us that reflected both who we were and our aspirations for us following our move.
 
Amy asks all the right questions, works well with her clients and is very open to their ideas and suggestions."
 
Wayne Massey, Pastor of
B&A Church, Bristol

SPARK - £347
ZOOM SESSION; BESPOKE ADVICE & RECOMMENDATIONS

A customised branding audit focusing on your current digital & physical presence in the world. I'll ask all about the history & journey of your business so far, how you are feeling about it right now, what the sticking points are & your future ambition & goals. I'll analyse your brand's current presence, give advice for simple fixes to help you grow & send an aspirational moodboard.

Tangible quick fixes to make for your brand.

FIND OUT MORE

Amy Goodall, strategist & branding designer, founder of Mad about the Brand design agency

GLOW - £5997
CREATIVE STRATEGY, LOGO & VISUAL IDENTITY DESIGN

For ambitious brand founders who really care about getting the fundamentals of the brand in place & a relevant, beautiful aesthetic designed to ensure customers understand and desire it, adopt it into their lives, fall head over heels in love and RAVE about it; this is your full-time focus & financial security depends on the success of your brand. You need clarity and a solid plan to ensure this happens!

Brands with an online-focused presence.

FIND OUT MORE

Logo design & visual identity branding for Bodhi recruitment agency in Bristol

FIRE - £10,497+ 
STRATEGY, IDENTITY DESIGN, PACKAGING, WEBSITE & COPY

The pinnacle offer - it's everything in GLOW plus packaging design, support creating all those little 'surprise & delight' physical branding details to create real chemistry with your customers! This offer also includes a full branding guidelines & activation rules doc, 2 months support post-launch creating social media assets & a simple 5-7 page optimised website with copy. Absolute flames.

Equally vital digital and physical presence.

FIND OUT MORE

Premium luxury logo design  and bold, colourful packaging design for a fruity & sparkling drinks brand

OUR THREE
TRANSFORMATIONAL
✨ OFFERS ✨

29 &
SUNNY

A SWIMWEAR BRAND FOR

LITTLE FISHES 

Modern minimalist logo design for a kid's swimwear brand shown against a pic of two small girls playing in the sea

BLADES

ROLLER BLADES & SKATES

STREETWEAR BRAND

Cool streetwear clothing brand logo & branding shown on rollerblade
Small roller-skate icon design
Amy Goodall, strategist & visual identity design, founder of mad about the brand design agency

Someone once said to me that I change up the energy when I walk into a room - so even though I can't be with you in person, I've designed some free artwork to download to your device or have printed & hang on your wall. Your daily reminder that you are a total ROCKSTAR - brand building is not for the weak!

FREE STUFF, FROM MY HEART TO YOURS...

Luxury, premium, high-end logo design for an ayurveda juice & healthy food brand, branding shown on cooking apron mockup

WHAT COMES NEXT STARTS HERE.

Designing the visual love-language for your brand is my zone of genius. ARE YOU READY FOR IT?

This is the bit at the beginning where we learn EVERYTHING there is to know about your brand's history, vision & ambition. We then write the brand's creative strategy; brand story, purpose, vision, mission, positioning, archetype & personality, messaging, tone of voice & values. We thoroughly research your market & competitors and delve into the mind of your ideal client. We then make a moodboard & get your approval for the creative direction for the brand before any design is done.

Creative Strategy & Brand Identity
Two people standing side by side looking down at the words 'PASSION LED US HERE'to represent creative brand strategy.

This is the bit that follows where we take all the juicy data & turn it into the pure gold. You will be presented with a full design solution that follows the agreed creative direction - and you will see not only the individual elements themselves, but also everything working seemlessly together & mocked up on real-world examples so you can fully image your brand working it's magic out in the world. At the end you'll get a full handover, packaged up files & brand activation guidelines for using everything properly.

Logo Design & Visual Identity
Two postcards mocked up for B&A Church Bristol to showcase logo design & brand visual identity design

We fully understand that brand visual identity design & website design are two very different things, so we have a team skilled in both areas who work closely together to make sure that the brand looks exactly as it's meant to on your beautiful new website. Our copy-writer will take the messaging and tone of voice blue-print & ensure all copy is engaging and optimised for search, and you'll understand how your socials should look to be perfectly on-brand too. All your bases are covered - total SLAY.

Social & Website Design + Copywriting
Logo design shown on a webpage mocked up on a laptop to showcase website design agency in Bristol
OUR CORE SERVICES
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So you’re an independent brand-owner and your products are beautiful, but obviously pricier than cheap fast-fashion or Amazon tat?

 

And you’re so over people asking you – ‘why is your stuff so expensive?’ and ghosting you at check-out.

 

We have the solution.

 

You need a meaningful, aspirational & premium aesthetic to ensure that your audience understands the quality of your products & why they cost what they cost. But you also need a heart & soul woven into the brand to ensure customers not only desire your brand, but adopt it & fall in love with it.

 

This means long-term success; financial security for you & your family, supporting your boujie lifestyle 😎

You need both working in harmony to catch attention, keep attention & ensure people keep coming back for years to come.

BRAND IDENTITY IS THE REASON,

VISUAL IDENTITY IS THE AESTHETIC

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ENGAGING, COMPELLING
BRANDS, BUILT FOR
LONG-TERM SUCCESS 🤩

  • Strategic & creative brand identity

  • Custom logo & visual identity design

  • Engaging, optimised websites

  • Resulting in a story-infused brand

  • With a slick, premium aesthetic

  • That people will fall in love with

  • Ensuring financial security for you

  • So you can live your best boujie life!

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