Hi! You've found the design agency that's anything but ordinary ✨
DAY
TO
DOZE
KID'S SLEEPWEAR &
CLOTHING BRAND
SLEEP
THRU
BABY BRAND WITH A GSOH
FOR KNACKERED PARENTS
Featured Work
Our clients are challenging the huge global brands, bringing customers something better, more meaningful & more intentional.
YAHYA
ALBISHRI
HIGH-END SAUDI FASHION BRAND
Core Services
So you’re an incredibly driven and ambitious founder, with a purpose to change the world - you know you have the power to build something big.
But you're a little stuck, frustrated and wondering – ‘why aren't I attracting the right people?’ - progress has gone stagnant.
We have the solution.
You need a meaningful, brand identity with aspirational visual story-telling, to ensure that your audience gets what you're doing
and immediately wants to be part of it.
Meet the Founder
I’m Amy, and I founded 'Mad about the Brand' out of an irrepressible passion for applying luxury-brand design psychology to help purpose-driven brands who exist to do good in the world.
I create beautifully relevant & distinctive 'premium-aesthetic' identities with personality that bring words to life, and go on to change lives...
In the words of my happy clients:
"Amy is the creator of my brand name and visuals. Working with her was so incredibly easy and enjoyable. She nailed the brief and I couldn't be more thrilled with my branding.
I highly recommend working with Amy."
Amy Oldfield, Founder of
Body Theory by Amy
"Amy is the powerhouse behind the Neon branding. She was an absolute joy to work with and captured the agency's vibe first time round! We have so many complements on our brand and social feeds and that's all thanks to the work we did with Amy.
Highly recommend."
Anna Frapwell, Founder & CEO
of Neon Digital
"Amy is a Godsend - an extraordinary visual intelligence and super easy to work with. It's just lovely watching her develop our brands."
Dr Kate McAlpine, Pra-academic - Creating practical knowledge that enables people to thrive (Founder & CEO of Citizens 4 Change & ConnectGo)
"It makes a huge difference when you work with someone who exudes positivity and passion – something Amy has in spades. Amy & I had been ad agency colleagues and now we work together supporting local women’s charities. She’s recently been instrumental in a brand refresh project which has helped to drive some incredible commercial results. She just ‘got’ the brief. She understands how to weave emotion through her work & hit the right tone. She’s an accomplished branding designer, tenacious businesswoman and always ready to listen and learn. Work with Amy, have a joyful experience, and see the results roll in."
Hannah Stapley -Parker
(Agency Owner & Marketing Leader)
"Your advice & words of wisdom along the way, has helped immensely to really make my messaging clear, as well as identify the three main areas of my business and having individual brand logos for each of them has also given me such confidence in 'what I offer'. The goal is to work across all three areas, prompting them separately but as part of the while brand. This just wouldn't have been possible without the coherent and identifiable branding you have designed!"
Kate Campbell, Founder of Wonderlust - a movement to cultivate creative thinking
"Amy led our rebrand at a critical time in the life of our organisation. We were about to undertake a significant move as well as a rebrand and rename.
Getting the new brand right would be absolutely key. Amy spent time with us getting to know us and our values & developed a brand identity for us that reflected both who we were and our aspirations for us following our move.
Amy asks all the right questions, works well with her clients and is very open to their ideas and suggestions."
Wayne Massey, Pastor of
B&A Church, Bristol