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Hi! You've found the design agency that's anything but ordinary ✨

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Engaging, compelling brand design for ambitious founders.

A strategic and creative visual identity does 3 essential things to turn your business into a successful brand:

 

🔥 Ignites a fiery passion in YOU

🚀 Galvanises and unites your team

🤩 Captivates & activates loyal customers

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DAY
TO
DOZE

KID'S SLEEPWEAR &

CLOTHING BRAND

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SLEEP
THRU

BABY BRAND WITH A GSOH

FOR KNACKERED PARENTS

SUNDAY & 
SOUL

A LIFESTYLE BRAND LIGHTING UP DAYS WITH THE POWER OF COLOUR!

Organic cotton sweatshirt slogan design
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CLOUD CLOTH

ORGANIC COTTON RESUABLE

FACE-CLOTH BRAND

Featured Work​

Our clients are challenging the huge global brands, bringing customers something better, more meaningful & more intentional.

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YAHYA
ALBISHRI

HIGH-END SAUDI FASHION BRAND

PEARLS &
POMEGRANATES

AN ONLINE MARKETPLACE FOR INDEPENDENT JEWELLERY DESIGNERS

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BLADES

ROLLER BLADES & SKATES

STREETWEAR BRAND

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Core Services

This is the bit at the beginning where we learn EVERYTHING there is to know about your brand's history, vision & ambition. We then write the brand's creative strategy & brand story for solid, yet flexible brand foundations.

Creative Strategy & Brand Identity
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This is the bit is where we take all the juicy data & turn it into the pure gold. At the end you will be the excited owner of your approved design solution (complete visual identity) with full brand activation guidelines at the end.

Logo Design & Visual Identity
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Brand design & website design are two very different things, so I have a team to call on, skilled in these areas, ensuring the brand looks exactly as it should on your beautiful new website and social media platforms. 

Social & Web Design + Copywriting
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So you’re an incredibly driven and ambitious founder, with a purpose to change the world - you know you have the power to build something big.

 

But you're a little stuck, frustrated and wondering – ‘why aren't I attracting the right people?’ - progress has gone stagnant.

 

We have the solution.

 

You need a meaningful, brand identity with aspirational visual story-telling, to ensure that your audience gets what you're doing

and immediately wants to be part of it.

Brand Identity is the reason,

Visual Identity is the aesthetic.

You need both working in harmony to catch attention, keep attention & ensure people keep coming back for years to come.

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Meet the Founder

I’m Amy, and I founded 'Mad about the Brand' out of an irrepressible passion for applying luxury-brand design psychology to help purpose-driven brands who exist to do good in the world.

 

I create beautifully relevant & distinctive 'premium-aesthetic' identities with personality that bring words to life, and go on to change lives...

In the words of my happy clients:
"Amy is the creator of my brand name and visuals. Working with her was so incredibly easy and enjoyable. She nailed the brief and I couldn't be more thrilled with my branding.
 
I highly recommend working with Amy."
 
Amy Oldfield, Founder of
Body Theory by Amy
"Amy is the powerhouse behind the Neon branding. She was an absolute joy to work with and captured the agency's vibe first time round! We have so many complements on our brand and social feeds and that's all thanks to the work we did with Amy.
Highly recommend."
 
Anna Frapwell, Founder & CEO
of Neon Digital
"Amy is a Godsend - an extraordinary visual intelligence and super easy to work with. It's just lovely watching her develop our brands."
 
Dr Kate McAlpine, Pra-academic - Creating practical knowledge that enables people to thrive (Founder & CEO of Citizens 4 Change & ConnectGo)
"It makes a huge difference when you work with someone who exudes positivity and passion – something Amy has in spades. Amy & I had been ad agency colleagues and now we work together supporting local women’s charities. She’s recently been instrumental in a brand refresh project which has helped to drive some incredible commercial results. She just ‘got’ the brief. She understands how to weave emotion through her work & hit the right tone. She’s an accomplished branding designer, tenacious businesswoman and always ready to listen and learn. Work with Amy, have a joyful experience, and see the results roll in."
 
Hannah Stapley -Parker
(Agency Owner & Marketing Leader)
"Your advice & words of wisdom along the way, has helped immensely to really make my messaging clear, as well as identify the three main areas of my business and having individual brand logos for each of them has also given me such confidence in 'what I offer'. The goal is to work across all three areas, prompting them separately but as part of the while brand. This just wouldn't have been possible without the coherent and identifiable branding you have designed!"
 
Kate Campbell, Founder of Wonderlust - a movement to cultivate creative thinking
"Amy led our rebrand at a critical time in the life of our organisation. We were about to undertake a significant move as well as a rebrand and rename.
 
Getting the new brand right would be absolutely key. Amy spent time with us getting to know us and our values & developed a brand identity for us that reflected both who we were and our aspirations for us following our move.
 
Amy asks all the right questions, works well with her clients and is very open to their ideas and suggestions."
 
Wayne Massey, Pastor of
B&A Church, Bristol
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Engaging, compelling
brand design for
ambitious founders.

A strategic and creative visual identity does 

three essential things to turn your business into a

successful brand:

 

🔥 Ignites a fiery passion in YOU

🚀 Galvanises and unites your team

🤩 Captivates & activates loyal customers

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