SUNDAY & SOUL
CLIENT
Sunday & Soul
TYPE OF CLIENT
Lifestyle brand - clothing & accessories
CATEGORY
Visual Identity, Social Media, Product Designs
BRIEF
My client Emmy wanted a starter kit visual identity & a set of designs for her first sweatshirts & tees to enable her to scale the brand at a gentle speed that was right for her.
WHAT WE DID
We brainstormed ideas and developed a logo that would also feature heavily on products - the symbol becoming
synonymous with the brand helping it to become recognisable in a very short period of time.
RESULT
Her Instagram account grew to over 20k in under a year and demand for new products rose quickly in the first six months of business.
Launching initially with sweatshirt & t-shirt designs, she quickly moved on to socks, beanies and dresses as the love for the brand ramped up.
Due to the tough last few years following the Pandemic, the brand is taking a small break to take stock & breath a little, but future plans include branching out into a full lifestyle brand with homeware items in concept stage.
Watch this space!
