DAY TO DOZE

CLIENT

Day to Doze

TYPE OF CLIENT

Childrenswear brand

BRIEF

My client is launching a luxe-feel yet sustainable kidswear brand, launching her product range initially with organic cotton baby muslins in bright & unusual patterns - as the brand grows they will begin to make sleep-suits and other apparel for the kiddos. At this infancy of the business my client wanted a starter kit brand identity and some designs for the first baby muslins.

WHAT WE DID

I worked with a typeface that has an organic feel to the characters and tweaked the arrangement for a slightly haphazard look - helping to tell their audience they are a clothing brand for children. A couple of simple illustrations help to create appeal with the social media assets and helped provide a base for the initial product designs.

RESULT

Kate wanted a strong and colourfully appealing look for the brand and was super happy with the result!

She had all she needed to start her Instagram page and begin with a basic e-commerce website and there is room to develop the brand and product range as she goes - this is an ambitious mother of two about to move house so baby-steps in growing the brand are perfect for her.

In a brand's infancy when you are going it alone, it can be an incredibly overwhelming place with so many things to think about.