SASANA
CLIENT
SASANA
TYPE OF CLIENT
Organic clothing brand
CATEGORY
Brand Positioning & Strategy, Brand Naming, Visual Identity, Social Media
BRIEF
Sarah had achieved huge success with her previous brand 'Sarah Baily' - custom festival wear worn by the likes of Rita Ora & Jo Wiley. She had a deep calling to re-launch a brand truly aligned with her spirituality & wisdom on the benefits of wearing all-natural clothing made from high-frequency fabrics such as linen, organic cotton & ramie (made from nettles). She started out naming the new brand 'SASS' (after herself) and got a friend to design her a logo.
WHAT WE DID
I completely re-positioned the brand with:- a new & special name that holds deep meaning, non-negotiable brand values that guide her business decisions without dithering or sleep-loss, a visual identity that reflects the soft, grounded peace of her purpose and a flexible, scalable and completely unique hand-drawn logo, created together in two hours on a live call - that allows her to talk about the four pillars of her brand without confusion.
RESULT
Since completing the brand positioning and visual identity design, Sarah has received requests to collaborate with already well established London-based brands, has been invited to have a permanent shop in a new conscious-living space coming soon to London, and has received email invitations from Liz Earle - globally known and award-winning wellness & beauty founder to feature the SASANA brand in her new book.
