CLOUD CLOTH
CLIENT
Cloud Cloth
TYPE OF CLIENT
Sustainable skincare & beauty brand, committed to long-term processes - such as cotton cultivation in cooler climates, & experimenting with local cotton growing in Lancashire.
CATEGORY
Brand name, logo design, packaging design
BRIEF
My client came to me in 2017 with their incredible product that they wanted to call 'Mini Boo'. They were extremely clear about needing a very light, contemporary and clean look & feel for the branding to compliment what the product does. They initially asked me to design their logo.
WHAT WE DID
I worked on the logo knowing that the results weren't going to land & match their vision, and as-such recommended we completely re-name & re-position the brand to help them achieve their goals.
They agreed, so I then took them through my brand naming framework to get to their new name - 'Cloud Cloth'.
Perfection!
From there I designed a simple yet memorable wordmark with different weight fonts to help visually explain the brand name & concept of the cloths. I then worked on some packaging concepts which have since been developed further by the client.
RESULT
The name 'Cloud Cloth' perfectly fits the product and what it does - light as a cloud and super soft on delicate skin.
The Cloud Cloth brand has gone from strength to strength following our project - endorsed by Ingrid Raphael, stocked on Amazon, The Remedy Store, Wilder Botanics, Bliss Skin & Beauty and featured in OK Magazine, SheerLuxe, Stylist Magazine, You Magazine, Country & Townhouse, Metro newspaper & Women's Own amongst others.
