PEARLS & POMEGRANATES
CLIENT
PEARLS & POMEGRANATES
TYPE OF CLIENT
Independent jewellery brands marketplace
CATEGORY
Visual Identity, Social Media design
BRIEF
My client was an ex-jeweller who specialised in making beautiful custom pieces for clients, and she realised that there wasn't a dedicated online space for independent jewellers to showcase their work so decided to found one! With places like Etsy becoming too crowded with cheap, throwaway items she has spotted a niche and required a beautiful premium aesthetic that wouldn't overshadow the different brands her platform sells.
WHAT WE DID
I developed a brand mark based on the love story 'The Nightingale & the Rose' by Oscar Wilde ❤️ - it was a line from this that was the inspiration for the brand name, so it felt important to make this is key part of the brand! I kept the colour palette warm, neutral and not over-powering with a deep claret burgundy as the lead shade - achieving a luxury feel for her online marketplace.
RESULT
My client was thrilled with the resulting identity that told her brand story, and immediately had her website re-designed to reflect the new premium-aesthetic I delivered.
