29 & SUNNY
CLIENT
29 & SUNNY
TYPE OF CLIENT
Kid's swimwear
CATEGORY
Visual Identity, Social Media
BRIEF
My client wanted a simple, playful & timeless 'summer vibe' for her new kids' swimwear brand. The products are eco-responsible with anti-UV fibres and made in the UK and Portugal to keep the carbon footprint as low as possible. The brand will grow with additions of swimwear, beachwear & accessories for adults too so the branding needed to take that into account, and be 'grown up' enough!
WHAT WE DID
I developed a suite of logos including a couple of motifs that will work perfectly as little embroidered details on the clothing, working with a classy serif font and a modern sans serif. A pop of yellow representing the sun for the brand name adds vibrancy & fun, but overall the branding will still appeal to the parents!
RESULT
My client was delighted with the resulting identity and we moved quickly on to swing tag and care label design for the first product run.
There is huge potential as the brand grows for a typographic treatment to be developed for relevant phrases to draw the audience in, using a bold, contemporary typeface.
My client was particularly happy with the high-end feel of the brand - think family trip to the quieter parts of Ibiza - yes please can I come with you?!!
