SLEEP THRU
CLIENT
TYPE OF CLIENT
Baby products & accessories
CATEGORY
Branding, visual identity, print design
BRIEF
My client wanted to create a cool, unisex brand that would be visually appealing to both Mums AND Dads. It was important to infuse the visual identity with a sense of humour - much needed for parents with babies who just won't go the f*ck to sleep!
WHAT I DID
I developed a typographic style to apply to headlines and key phrases, and a tone of voice infused with wry humour - to help create content for the 'middle of the night club' - parents up in the night with their crying babies. I used a unisex neutral colour palette to ensure the branding appeals to both parents!
RESULT
The resulting visual identity was spot on for the target market and the brand is now growing from strength to strength, kicking off with their first innovative product - a sleep comforter that is completely safe for baby, bringing peace of mind to parents, and sleep for everyone concerned!
