top of page

MENU

DAY TO DOZE

CLIENT

Day to Doze

TYPE OF CLIENT

Childrens wear brand

CATEGORY

Visual Identity, Social Media, Pattern Design

BRIEF

My client is launching a luxe-feel yet sustainable kidswear brand, launching her product range initially with organic cotton baby muslins in bright & unusual patterns - as the brand grows they will begin to make sleep-suits and other apparel for the kiddos. At this infancy of the business my client wanted a starter kit brand identity and some designs for the first baby muslins.

WHAT WE DID

I worked with a typeface that has an organic feel to the characters and tweaked the arrangement for a slightly haphazard look - helping to tell their audience they are a clothing brand for children. A couple of simple illustrations help to create appeal with the social media assets and helped provide a base for the initial product designs.

RESULT

Kate wanted a strong and colourfully appealing look for the brand and was super happy with the result!

She had all she needed to start her Instagram page and begin with a basic e-commerce website and there is room to develop the brand and product range as she goes - this is an ambitious mother of two about to move house so baby-steps in growing the brand are perfect for her.​

In a brand's infancy when you are going it alone, it can be an incredibly overwhelming place with so many things to think about.

A compact yet impactful branding toolkit can be all you need at the start to get you going!

Billboard ad design for Day to Doze - premium, colourful kid's sleepwear & apparel brand
Instagram feed for Day to Doze - premium, colourful kid's sleepwear & apparel brand
Packaging design for Day to Doze - premium, colourful kid's sleepwear & apparel brand
Pattern design for Day to Doze shown on baby muslin mockup - premium, colourful kid's sleepwear & apparel brand
for Day to Doze shown on baby muslin mockup - premium, colourful kid's sleepwear & apparel brand
bottom of page