CLOUD CLOTH 

My client had the product idea but not the name or the branding. I worked with her to come up with the brand name, then designed the logo and packaging.

 

Their product is a a lightweight, dual function facial cleansing cloth. It is made of 100% (soon to be) organic re-usable cotton and has a soft napped side to massage cleanser into skin, and a woven side to gently exfoliate.

 

The project appealed to me from not only a branding perspective, but from an ecologically sound one; from the day my client started the journey of developing CloudCloth, their environmental responsibility was foremost in their thinking. The translucent packaging is 100% paper and easily recyclable.

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Packaging design