The two essential components to building a hugely successful & sustainable fashion brand 🥰

I know the exact components to ensure your fashion brand finds it’s way into the hearts & minds of your people. It's pretty simple, there are two essential things you need for success with your sustainable & stylish apparel brand:

1. The brand FACE (a premium aesthetic or visual identity)

2. The brand CORE (a vulnerability, a sweetness & the power of human-connection - woven into the brand's narrative, and told as a story to your audience - this is the brand identity)

Here’s why this works (let's first consider the FACE):

• A luxe, premium aesthetic (the visual identity) signals to people the QUALITY & LONGEVITY of your clothing/products

• It creates ASPIRATION - an exclusive invite & VIP transportation to a different place

• It allows them to see themselves in a DESIRED (and desirable) STATE of being

• It shows them why they NEED you in their lives

• And it’s proving why you deserve a LONG-TERM place in their sanctuary, their home

Then when they start to FEEL your story when they experience your brand, that’s when the chemistry properly kicks in. 

There are so many opportunities to teach them about who you are and what you’re all about when you’ve founded a fashion brand - via gorgeous little branding touches & detail which helps tell your story:

🥰 It’s in the feel of the organic cotton

🥰 The quality of the embroidery or the print

🥰 The little hand-signed note in with their order 

🥰 The free sticker for their laptop

🥰 The affirmation inside the neck of the sweatshirt

🥰 The experience you create on your socials which invites them in to be a part of it all

Think about it, there are so many fashion brand choices in the world. Some absolutely dreadful ones too. And some from big brands who really don't seem to care about providing a beautiful customer experience.

For someone to choose YOURS over the cheap crap they can get from Shein is special. A real opportunity.

You’re being invited into their life, their sanctuary, their home. If you get it right it’s the start of a beautiful relationship. Get it wrong and it’s more like a cheap one-night stand, and you’ll go through the pain of being ghosted left, right & centre.

You owe it to your customers to create your brand properly at the start.

And you owe it to yourself, because it’s the best way to make sure that growing this brand, this baby of yours will be how you get to live your life you truly desire.

So what’s holding you back?

If you'd like to find out more about how. to achieve these two components - I'm offering a couple of free branding audits through August - click here to apply...