BLADES
CLIENT
TRUTH IS... ORGANICS
TYPE OF CLIENT
Clean beauty & skincare brand
CATEGORY
Brand re-name, Positioning, Visual Identity, Packaging Design
BRIEF
The previous brand name Truth Soap Co. with it's home-made logo was not helping product messaging and sales were frustratingly slow.
WHAT I DID
I helped the founders re-name to 'Truth Is...' - which proved to be such a flexible and perfect way to help with their product messaging & communicating their benefits.
I then designed a simple but effective logo which subtly nods to the founders' wisdom & expertise in developing clean skincare which truly helps people suffering with their skin.
We referenced they eye shape of an owl - a hugely symbolic bird to the founders - but without being cliché.
I then designed a sub-mark to be used on product stickers and developed a broader identity for the packaging for their many products, so immediately it is clear that each one is part of the same brand - yet solves a different problem.
RESULT
The end visual identity delivered the perfect solution to help eliminate confusion around their product range, and they have seen incredible tangible results to their online sales since we finished.
Two of their TikTok videos went viral, causing an increase in over 85% in their online sales (based on their best ever month prior which was December).
